Creative Roadmap

Clarity about your creative direction  — vanillasalt Creative Roadmap for e-commerce brands

Before you spend the next euro on ads: a solid analysis of your existing material, clear creative lines and prioritised test recommendations. No more guessing what to test next.

€2,450 · delivered in 5 business days · credited toward the first sprint

For brands that want direction, not more meetings

The Creative Roadmap is the fastest entry point for e-commerce brands actively running ads who know: the bottleneck is the creatives. You don't need more generic advice — you need a clear, prioritised direction you can act on immediately.

Fits, if

  • You already run paid social and move meaningful budget
  • New creatives keep coming, but without a clear test logic
  • You want high-quality ad material, not mass production
  • You want to derive real direction from tests, not keep optimising by feel

Doesn't fit, if

  • You just want lots of cheap AI images quickly
  • There isn't a paid social foundation yet
  • You're after guaranteed performance promises

What you get

Creative analysis

We look at your existing ad material in a structured way — not "does it look nice" but: what's being tested, what's working, where is potential left on the table?

Creative lines

From the analysis we derive clear visual and content directions — not a moodboard, but a test architecture.

Hook directions

Concrete, testable openings along different hypotheses: problem, outcome, social proof, contrast, identity.

Prioritised test recommendations

What to test first and why — so your budget works in the right direction from day one.

Request Roadmap booking

€2,450 · delivered in 5 business days · credited toward the first sprint

How it works

  1. 01

    Briefing

    After booking, you get a compact questionnaire. The clearer your answers, the sharper the roadmap.

  2. 02

    Analysis

    We analyse brand, product, audience and your existing ad material.

  3. 03

    Roadmap

    You receive your Creative Roadmap: analysis, creative lines, hook directions and prioritised test recommendations.

  4. 04

    Delivery

    Within 5 business days after the complete briefing.

Risk reversal

Credited toward the first sprint

The Roadmap costs €2,450. If we work together afterwards, this amount is fully credited toward your first Creative Sprint. Either way you win: a standalone valuable direction you can act on yourself, or a paid first step into the collaboration.

What you might be thinking

“Can’t we do the analysis ourselves?”

You can, but you're too close to it. An external, structured perspective finds the gaps nobody inside sees anymore.

“€2,450 is a lot for an analysis.”

It's little compared to a month of ad spend that fizzles out without direction. And it's credited toward the sprint.

“Why not go straight to a sprint?”

You can. But the Roadmap makes sure the sprint produces in the right direction from day one, instead of expensive rework later.

Aesthetics up front. System behind it.

If you know creatives are your bottleneck, the Roadmap is the fastest way to clarity.